A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful blend of behavioral science and consumer decision-making
Who is this book for?
If you're interested in understanding what drives consumers' choices, this book offers a comprehensive look, combining theory with real-world applications. It’s especially useful if you’re studying marketing or psychology, as it bridges academic insights with practical insights. Plus, being the first to combine behavioral science with business decision-making, it offers a unique perspective that can deepen your understanding of consumer minds.
