A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide on tech-driven consumer decision-making.
Who is this book for?
If you're curious about why people buy what they do today, especially in our tech-savvy world, this book offers a comprehensive look. It combines traditional market segmentation with fresh insights into how technology influences consumer choices, making it perfect for students or professionals eager to understand modern buying behaviors.
