A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful exploration of consumer motivations and social impact.
Who is this book for?
If you're curious about the deeper reasons behind our purchases and how consumption shapes our social lives, this book is a thoughtful read. Solomon's approach invites you to look beyond the usual buyer-seller dynamics and consider the cultural and personal significance of consumption. It’s a compelling look for anyone interested in understanding what really influences consumer behavior.
