A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide to understanding consumer actions effectively.
Who is this book for?
This book is perfect if you're interested in the psychology behind why consumers make choices. It offers a strategic perspective, helping you grasp complex concepts through the Wheel of Consumer Analysis, making it a valuable resource for marketers or students alike.
