A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, it explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
If you're curious about what influences消费者行为 and how your purchasing choices fit into the larger social picture, this book offers a fresh perspective. Its engaging style and relatable examples make complex concepts accessible, perfect for students wondering about the why behind their shopping habits and the societal impact of consumption.
