A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Contemporary Advertising And Integrated Marketing Communications, 14th Edition
Contemporary Advertising is perhaps the most popular advertising text on the market. It is known for its current, real-world examples and clear writing style. As a result of market feedback and the author's knowledge of current trends in the field of advertising, the seventh edition places an increased emphasis on Integrated Marketing Communications (IMC) and the role of IMC in planning advertising strategy.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Up-to-date insights into modern advertising and IMC strategies.
Who is this book for?
If you're curious about how brands communicate in today's digital and integrated landscape, this book offers a comprehensive and engaging overview. It’s packed with real-world examples that make complex concepts clearer, making it perfect for students and industry newcomers who want to understand the current advertising environment.
