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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Contemporary Issues In Marketing And Consumer Behaviour
Contemporary Issues In Marketing And Consumer Behaviour
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Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts.
Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Explores modern marketing issues for students and professionals.
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Who is this book for?
If you're delving into marketing's latest trends, this book offers a comprehensive look at current debates and practices. Written by experts, it connects theory with real-world challenges, perfect for anyone wanting to understand the rapidly evolving landscape of consumer behavior and ethical marketing. It's an insightful resource for students and professionals alike.