A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Cool Brand Leaders: An Insight Into Britain's Coolest Brands 2004
Cool Brand Leaders are brands that have become extremely desirable among many style leaders and influencers. They have a magic about them, signifying that users have an exceptional sense of taste and style. It's so difficult to become cool and so easy to lose it. This is the third edition of Cool Brand Leaders and is part of a pioneering and exciting program that was founded with the aim of paying tribute to the UK's coolest brands. Through identifying these brands, and providing their case histories, the SuperBrands organization and its eminent panel of judges hopes that people will gain a greater understanding and appreciation of the discipline of branding and a greater admiration for the brands themselves.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Discover Britain's coolest brands and their stories.
Who is this book for?
This book offers a fascinating glimpse into what makes a brand truly cool and desirable. If you love insights into branding, style, or trendsetting, you'll find the case studies inspiring. It’s a perfect read for anyone interested in the magic behind iconic brands and how they captivate a nation.
