A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Corporate Religion: Building a Strong Company Through Personality And Corporate Soul
Pearson Education discusses building a strong market position in a world where consumers no longer demand the product, but reliable companies and brands. It provides information on a shared vision, leadership, internal-external integration, and implementing corporate religion in the company. Case studies throughout.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Harness the power of corporate culture and leadership.
Who is this book for?
If you're interested in how companies cultivate strong identities and cohesive visions, this book offers insightful strategies. It dives into how shared values and leadership can transform corporate culture into a unifying force. This could be particularly inspiring for anyone looking to deepen their understanding of organizational dynamics and brand building.
