A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Create, Connect, Convince is for people interested in a career in advertising or those dealing with advertising matters as part of their work, whether at an agency or on the client side. The author examines 10 international brands and how media and innovative ideas helped convey messages. It also features insights from industry practitioners like Sir John Hegarty of Bartle Bogle Hegarty, providing insider views on what makes campaigns successful.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insight into successful advertising campaigns and strategies.
Who is this book for?
If you're curious about what makes an advertising campaign truly stand out, this book offers a fascinating look behind the scenes. With insights from top industry experts and real-world examples from global brands, it’s perfect for anyone interested in the art and science of advertising. You'll find it both inspiring and practical, especially if you're aiming to craft messages that connect and convince.
