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Creating Competitive Advantage: Give Customers A Reason To Choose You Over Your Competitors
Creating Competitive Advantage: Give Customers A Reason To Choose You Over Your Competitors
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Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This book reveals how identifying your competitive advantages and promoting them is key to closing deals, retaining clients, and staying ahead of the competition.
The five common pitfalls include:
• Believing you have a competitive advantage when you do not
• Having a competitive advantage but not knowing what it is, leading to price cuts
• Knowing your advantage but failing to communicate it to clients
• Confusing strengths with competitive advantages
• Ignoring these advantages in strategic decisions
The author, Jaynie Smith, a consultant and expert in competitive advantage, demonstrates how many companies dramatically increased sales by focusing on what makes them unique. For example, one company's achievement of staying on schedule 95% of the time was used as a selling point, increasing closing rates and revenues.
Jack Welch emphasized the importance of competitive advantages, stating, “If you don’t have a competitive advantage, don’t compete.” This book offers practical stories and steps to identify, develop, and communicate your competitive advantages.
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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Strategies to distinguish your brand in competitive markets.
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Who is this book for?
If you’re looking to stand out and make your mark, this book offers practical advice on uncovering what truly sets your business apart. Jaynie Smith shares insightful stories that resonate with any entrepreneur or marketer eager to connect their strengths with customer needs. It’s a compelling guide to thinking differently about your competitive edge and turning it into a powerful sales tool.