A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Creating The Perfect Design Brief: How To Manage Design For Strategic Advantage
In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Essential guide for strategic, impactful design briefs.
Who is this book for?
If you're looking to elevate your design projects, this book provides invaluable insights into crafting compelling and effective design briefs. With nearly three decades of experience, the author shares practical tools to help you manage and direct creative work confidently, making it a must-have for anyone involved in branding or corporate design.
