A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Creative Arts Marketing is a practical introduction to marketing principles and practices used in the arts. It examines political, sociological, and economic factors affecting arts organizations, and integrates marketing theory with real-world applications. The book includes case studies and examples from various arts sectors, making it useful for students and arts managers seeking practical guidance.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide for arts marketing professionals and students.
Who is this book for?
If you're interested in how arts organizations reach their audiences and thrive, this book offers practical insights with real-world examples. It's perfect for students or arts managers wanting to understand marketing from a creative and strategic perspective. You'll appreciate the balance of theory and application tailored specifically for the arts sector.
