• Book cover of Creative Personal Branding: The Strategy to Answer: What’s Next by Jürgen Salenbacher

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Creative Personal Branding: The Strategy to Answer: What’s Next

Creative Personal Branding: The Strategy to Answer: What’s Next

3.16 (rated by 239 readers on Goodreads)
by Jürgen Salenbacher
$30.00
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In this innovative book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, while it originated as a career management tool, it can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next. Along the way he discusses the origins of today's crisis, the keys to creative thinking, he examines the work of leading theorists in business culture, and sets readers 9 assignments designed to coach them towards realising their assets and skills. An invaluable professional resource, Creative Personal Branding is a fascinating and very practical tool for anyone interested in positioning themselves in the creative economy.

Details of Book

ISBN13: 9789063693152
ISBN10: 906369315X
Language: English
Publisher: Laurence King Publishing
Publication Year: 2013
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    A personal branding guide to unleash creative potential.

  • Who is this book for?

    If you're looking to explore what makes you unique and how to position yourself effectively, this book could be a real eye-opener. Salenbacher's approach is practical and offers engaging exercises that help you uncover your assets and skills. It's especially valuable if you're navigating career changes or aiming to stand out in the creative economy.
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