Creativity Rules: Get Ideas Out of Your Head and Into the World

International bestselling author and Stanford University professor Tina Seelig adapts her wildly popular creativity course to a practical guide on how to put your best ideas into action. For the past fifteen years, Professor Tina Seelig has taught her Stanford students how to creatively unleash their unique entrepreneurial spirits. In Creativity Rules, she shares this wisdom, offering inspiration and guidance to transform ideas into reality. Readers will learn how to work through the four steps of The Invention Imagination (envisioning things that do not yet exist), Creativity (applying your imagination to address a challenge), Innovation (applying creativity to generate unique solutions), and Entrepreneurship (applying innovation to bring ideas to fruition). Using each step to build upon the last, you can create something much more complex, interesting, and powerful. Creativity Rules provides the essential knowledge to take a compelling idea and transform it into something extraordinary.