• Book cover of Cutting Edge Advertising: How To Create The World's Best For Brands In The 21st Century by Jim Aitchison

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Cutting Edge Advertising: How To Create The World's Best For Brands In The 21st Century

Cutting Edge Advertising: How To Create The World's Best For Brands In The 21st Century

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by Jim Aitchison
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Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards.

Details of Book

ISBN13: 9789810678883
ISBN10: 9810678886
Language: English
Publication Year: 2007
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    A guide to creating innovative, compelling print ads.

  • Who is this book for?

    If you're interested in advertising, this book offers a fascinating peek behind the scenes of some of the best print campaigns worldwide. It provides practical advice from industry legends and showcases real case studies that demonstrate successful creative strategies. Whether you're a budding advertiser or a seasoned pro, you'll find inspiring ideas and a fresh perspective on how to craft memorable ads.
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