This title is currently out of stock. Leave us your email address, we’d let you know when it’s in stock again!
-
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Digital Marketing
Digital Marketing
Couldn't load pickup availability
Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), the book seeks
This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (dmresourcecenter.org). The Play Video icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
-
One Line Summary
Engages readers with interactive AR for digital marketing insights.
-
Who is this book for?
If you're interested in understanding how digital transformation can be strategically implemented with a focus on core values, this book offers a practical and engaging journey. Its innovative use of augmented reality makes learning about digital tactics lively and interactive, perfect for those who want more than just theory. Whether you're a marketer or a business leader, this guide can inspire you to see digital integration as a pathway to genuine growth and competitive advantage.