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Digital State: How The Internet Is Changing Everything

Digital State: How The Internet Is Changing Everything

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Simon Pont and his panel of experts examine and assess the digital impact on our world and consider its future implications. From new realities to transparency, the digital world is open source, instant access and with no more secrets. Digital State explores what this means for consumers and how they interact with businesses and the world around them. It also explores how businesses and brands can best evolve to prosper in a new era. In a world where even the census and voting process is going digital and paperless and "digital" is redefining our democratic process, we need to be aware of just how those influences are shaping our world. With contributions from an international panel of experts such as Faris Yakob, Chief Innovation Officer at MDC Partners New York, and Mark Gent, SVP, Media & Research at 20th Century Fox International, Digital State gives us a groundbreaking analysis of brands and consumers in a brave new world.

Details of Book

ISBN13: 9780749468859
ISBN10: 0749468858
Language: English
Publisher: Kogan Page
Publication Year: 2013
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Explores how the internet reshapes society and commerce.

  • Who is this book for?

    If you're curious about how the ever-expanding digital landscape influences our daily lives and future, this book offers insightful perspectives from leading experts. It dives into the transformative power of the internet on democracy, business, and personal interactions, making it a compelling read for anyone wanting to understand the digital age's profound effects.

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