A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Updated guide for modern direct marketing strategies.
Who is this book for?
If you're looking to refine your approach to direct marketing, this book offers a comprehensive overview of both traditional and internet-based strategies. It’s like having a seasoned marketing expert guide you through the latest tactics, including online and alternative media methods, helping you craft campaigns that truly respond to your audience.
