Do Design: Why Beauty Is Key to Everything

So much goes unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored. Designer Alan Moore invites us to rethink not only what we produce whether it's a website, a handmade chair, or a business but why. With examples including Apple, Pixar and Blitz motorcycles, we are encouraged to ask: Is it useful and considered? Is it a thing of beauty? Do Beauty will inspire you to: Improve your creative process Adopt the craftsman's mindset Involve with the senses Create works of enduring beauty and lasting appeal. We are creative beings. We love to make things. This book will inspire you to create better things for better reasons. Things that people will love for a long time to come. Some say beauty is a luxury. But what if it is key to creating a better world for us all?