A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Doing Business in China is essential reading for the manager or firm setting up a business for the first time in a complex market. The book provides vital knowledge about business practices, market conditions, negotiations, business organization and more. It emphasizes the importance of guanxi (relationships) as the underpinning of virtually all businesses in China.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insights into Chinese business customs and relationship-building.
Who is this book for?
If you're entering the Chinese market, this book offers invaluable guidance on navigating local business practices and understanding the importance of guanxi. It provides a practical look at how relationships underpin success and what's needed to build beneficial connections. This is especially helpful for first-time entrepreneurs looking to make a meaningful entry.
