A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Presents the complete executive briefing on all aspects of e-business, including e-commerce. Discusses planning and implementation techniques that work, marketing, transactions, legal issues; avoiding pitfalls, portals, search engines, and online community-building.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Comprehensive guide to mastering e-business strategies.
Who is this book for?
If you're diving into the world of online commerce or looking to sharpen your digital strategy, this book offers a well-rounded view with practical insights. It covers everything from planning to legal considerations, making complex topics accessible and actionable. Great for entrepreneurs and professionals wanting to navigate the evolving e-business landscape effectively.
