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E-Commerce 2020-2021, Business, Technology And Society
E-Commerce 2020-2021, Business, Technology And Society
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The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.
Details of Book
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Insightful guide for understanding modern e-commerce shifts.
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Who is this book for?
If you're curious about how digital giants like Facebook, Google, and Amazon shape today's economy, this book offers a lively and comprehensive look. It's particularly helpful if you're interested in the latest trends, challenges, and societal impacts of e-commerce, making complex topics approachable and relevant. Whether for students or anyone passionate about tech-driven commerce, you'll find a lot to explore here.