A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Electronic Commerce is a complete introduction to the world of e-commerce, including balanced coverage of technical and business topics. Case studies and plentiful business examples complement conceptual coverage to provide a real-world context. Implementation strategies are analyzed, using examples of both successful and unsuccessful implementations.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Comprehensive guide blending technical and business e-commerce insights
Who is this book for?
If you're interested in understanding the ins and outs of e-commerce, this book offers a well-rounded view. It combines practical case studies with clear conceptual explanations, making complex implementation strategies easier to grasp. Whether you're a budding entrepreneur or studying the field, it'll give you valuable real-world knowledge.
