A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
As the Internet continues to impact the way we live, the business world is significantly changing too. Learn more about the major opportunities, limitations, and issues of managing business on the Web today. Reflecting and integrating the authors' extensive experience as academicians, consultants, and practitioners, this is a complete overview and sourcebook of global E-commerce.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide for navigating digital business landscapes.
Who is this book for?
If you're curious about how online business is evolving, this book offers a comprehensive look from experienced professionals. It’s perfect for anyone wanting a well-rounded understanding of the opportunities and challenges of managing e-commerce in today’s digital world. The insights are practical and rooted in real-world experience, making complex topics accessible and relevant.
