A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Electronic Commerce, Fourth Edition is a complete introduction to the world of electronic commerce, including balanced coverage of technical and business topics. Case studies and plentiful business examples complement conceptual coverage to provide a real-world context. Implementation strategies are analyzed, using examples of both successful and unsuccessful implementations.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide into the technical and business of e-commerce.
Who is this book for?
If you're curious about how online businesses succeed or fail, this book offers a comprehensive look at electronic commerce. Its real-world case studies and practical insights make complex ideas accessible, perfect for anyone wanting a solid foundation or wanting to understand the latest trends in e-commerce.
