A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Electronic Commerce: Strategies and Models for Business-to-Business Trading
This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide on B2B e-commerce strategies and models.
Who is this book for?
If you're exploring how companies thrive online, this book offers a global perspective on B2B e-commerce strategies. Its blend of theory and real-world case studies makes it a valuable resource for understanding how different models work in practice. It's a practical choice if you're looking to grasp the marketplace dynamics and improve your e-commerce approach.
