This short guide can be used for any course in undergraduate, MBA or postgraduate Marketing. The student is introduced to the Internet and its importance for Marketers. The authors have taken a very practical hands-on approach to working with the Internet. A series of questions and answers set the scene for activities throughout each chapter.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Practical guide to mastering online marketing strategies.
Who is this book for?
If you're interested in understanding how the Internet revolutionizes marketing, this book offers a clear and practical approach. It’s perfect for students or professionals seeking actionable insights, with real-world questions and activities that bring concepts to life. Plus, its straightforward style makes complex ideas accessible and engaging.
