• Book cover of Essentials Of Services Marketing by Jochen Wirtz, Christopher Lovelock, Patricia Chew

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

1 1

Essentials Of Services Marketing

Essentials Of Services Marketing

3.95 (rated by 61 readers on Goodreads)
by Jochen Wirtz, Christopher Lovelock, Patricia Chew
$28.90
Sold out
Buy the book from:
Essentials of Services Marketing 1st Ed (ESM1) is the only introductory services marketing textbook presented in full color. Written by Lovelock, Wirtz, and Chew, this text's presentation of visual learning aids, coupled with reader-friendly language, aims to engage students effectively. It includes full-color visual aids, international case studies from the US, Europe, and Asia, and concepts explained in clear language. The book also provides teaching tools for instructors. It is designed to enhance understanding and recall of key concepts through vibrant graphics, real-life case studies, and a systematic learning approach.

Details of Book

ISBN13: 9789810679958
ISBN10: 9810679955
Language: English
Publisher: Pearson College Div
Publication Year: 2008
Format: Paperback

Related Collections:

A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

View full details

  • One Line Summary

    Engaging, visual guide to essential services marketing principles.

  • Who is this book for?

    If you're new to services marketing, this book makes complex concepts approachable with its vibrant visuals and clear language. Its international case studies and reader-friendly style help bring theories to life, making it a great resource for students and professionals alike who want a comprehensive yet accessible introduction to the field.
Bookshop Total Quantity Price Total
Thryft - Used (Well Read)Thryft is a trusted platform for quality secondhand books at great prices.
Thryft - Used (Well Read)Thryft is a trusted platform for quality secondhand books at great prices.
$28.90/ea		 $0.00
$28.90/ea $0.00
View cart
0

Total items

$0.00

Subtotal

View cart