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Evaluating Public Relations: A Best Practice Guide To Public Relations Planning, Research & Evaluation

Evaluating Public Relations: A Best Practice Guide To Public Relations Planning, Research & Evaluation

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* Combines 'how to' advice, theoretical insights and interviews with PR industry leaders

Details of Book

ISBN13: 9780749443061
ISBN10: 0749443065
Language: English
Publication Year: 2005
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Practical PR guide blending theory and industry insights.

  • Who is this book for?

    If you're delving into public relations or are a seasoned practitioner, this book is a treasure trove. It offers a balanced mix of practical advice and strategic insights, enriched with interviews from leaders in the field. Reading it feels like getting a behind-the-scenes look, perfect for refining your approach or just understanding what makes PR tick.

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