Every Mistake In The Book: A Business How-Not-To

Why suffer from your own business mistakes? Here's a lifesaving guide from a man who's made them all. The world of business is like the world's worst one wrong step in any direction and you're history. It's a lesson F. J. Lennon has learned over and over again, as his entrepreneurial career careened from snafu to snafu. But Lennon was from the beginning he kept a journal of the screwups, big and small, he watched himself and others make. And by monitoring his own learning curve he helped turn himself -- finally -- into a successful businessman. Every Mistake in the Book collects all the best lessons Lennon learned from his mistakes, pulling them together in a pithy, witty, and universally useful format. Whether you're a business owner, a manager, or a freshly minted graduate, Lennon's no-nonsense advice will enlighten Biz. If you're contemplating a startup, here are essential lessons you won't learn in a classroom or read in a textbook. Money From venture capital to corporate debt, know the financial fundamentals or pay the price. How to Manage All managers are card-carrying members of the baby-sitters club. Learn what you should -- and definitely shouldn't -- do to the poor saps who call you boss. In the Not everyone plays nice and you can't, either. Down-and-dirty advice for when the going gets tough. Let's Get Yes, it does matter how you act, speak, write, and dress. Here's how to get that little bit of polish -- or at least not alienate everyone around you. Often hysterical, always practical, this straight-from-the-hip handbook will educate and encourage everyone from the dot-com greenhorn to the established business professional.