A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
The latest edition of this highly successful text covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide for understanding corporate strategic planning.
Who is this book for?
If you're interested in how big companies plan and execute their strategies, this book offers clear insights and practical case studies that make complex ideas accessible. It's a great resource for students and professionals alike who want to understand the strategic thinking behind successful businesses.
