A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Marketing research on the internet has moved from the introductory stage of its product life to the growth stage in the 21st century. Technological developments and social diffusion of the internet has continued to shape the future of marketing research. This book reflects the changes in IT since the previous edition.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Evolution of internet marketing research for modern marketers.
Who is this book for?
If you're interested in understanding how online marketing research has evolved with technology, this book offers a thorough overview. It's perfect for anyone looking to grasp the latest trends in digital data gathering and analysis, making it a valuable read for marketing professionals and students alike.
