A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
The coauthor of The 22 Immutable Laws of Marketing shares practical advice on how companies can increase profitability and competitiveness by focusing on core products and eliminating extraneous areas.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Strategic focus guides companies to increased success.
Who is this book for?
If you're interested in sharpening your business strategy, this book offers straightforward advice on honing in on what truly matters. It's especially helpful for leaders looking to cut through distractions and strengthen their company's core. You'll find practical insights that could transform your approach to market competition.
