A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
1 / of1
Foundations Of Marketing; UK Higher Education Business Marketing
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Introductory marketing principles for UK students.
Who is this book for?
This book is perfect if you're new to marketing or looking for a clear, straightforward foundation. It covers core concepts in a way that makes complex ideas accessible, ideal for students or those starting in the field. You'll find it helpful and engaging as you explore the fundamentals of business marketing.
