A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Introduces the concept of "re-marketing" to explain the dramatic transformations of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Transformative stories of brands rebounding through re-marketing.
Who is this book for?
Getting It Right the Second Time offers a fascinating look at how major brands turned their fortunes around by rethinking their marketing strategies. If you're interested in marketing successes and the power of persistence, this book brings those stories to life in a compelling way, showing how initial failures don't have to define a company's future.
