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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Getting Them To Give A Damn: How To Get Your Front Line To Care About Your Bottom Line
Getting Them To Give A Damn: How To Get Your Front Line To Care About Your Bottom Line
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Transform the Your Bored, Uncaring "Generation Why" Young Workforce into a Powerhouse of Performers and Innovators
According to the U.S. Office of Consumer Affairs, by 2012 there will be a shortage of more than two million front-line service workers in retail sales, customer service, and food preparation. Only a fraction of the restless Generation Y workers who typically fill these positions stay with their employer longer than a year! Dubbed "kidployees," these 16- to 24-year-olds share an entirely different set of values, expectations, and skills that must be reckoned with if you're among the millions of business owners and managers in America.
In Getting Them to Give a Damn, nationally recognized Generation Y expert Eric Chester shows readers how to hire, train, manage, and motivate a workforce that won't blindly conform to traditional standards and time-honored company policies and standards. Chester reveals the management techniques that leading-edge employers are using to get these quirky, book-smart, and streetwise kidployees to contribute in innovative and entrepreneurial ways.
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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Engaging Generation Y employees to boost business success.
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Who is this book for?
If you're looking to understand how to motivate and retain young frontline workers, this book offers practical insights into managing Generation Y employees. Eric Chester's approach is engaging and offers real-world techniques, making it a valuable read for anyone eager to create a motivated, committed team of young workers. You'll find ways to connect with these energetic employees and turn their unique values into your business advantage.