A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Analyzes the toxic impact of negative political advertising.
Who is this book for?
If you're interested in understanding how political campaigns influence society, Going Negative offers a compelling look at the destructive nature of negative ads. The detailed research and illustrations make it a revealing read, perfect for those who want to see behind the scenes of political warfare and its societal repercussions.
