• Book cover of Google AdWords For Dummies by Howie Jacobson

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Google AdWords For Dummies

Google AdWords For Dummies

3.76 (rated by 135 readers on Goodreads)
by Howie Jacobson
$10.90
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A completely updated reference to help you get the most value out of your AdWords campaigns. Google AdWords is a tool that allows you to set your own budget, create ads, and choose keywords related to your business. When your ad appears next to search results, people can click your ad to learn more or make a purchase. This guide covers tips, tricks, and techniques for maximizing your AdWords campaign, including case studies, interface updates, split testing, landing page structure, ad group structure, and new tools like Google's Website Optimizer. It also mentions an included $25 Google AdWords gift card.

Details of Book

ISBN13: 9780470455777
ISBN10: 0470455772
Language: English
Publisher: For Dummies
Publication Year: 2009
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Hands-on guide to mastering Google AdWords effectively.

  • Who is this book for?

    This book is a practical companion for anyone looking to get serious with Google AdWords. It's perfect if you're starting out or want to refine your campaigns, thanks to its clear tips, illustrated case studies, and up-to-date strategies. You'll find it feels like a personal coach guiding you through the intricacies of paid search marketing.
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