Google Analytics Breakthrough: From Zero To Business Impact

A complete, start-to-finish guide to Google Analytics instrumentation and reporting. Google Analytics Breakthrough is a comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. The book offers practical instruction and expert perspectives on key implementation and reporting skills. It addresses common deficiencies and limitations in Google Analytics setups, helping you to transcend them and gain real competitive advantage. Contributions from industry experts such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, Jim Sterne, and a foreword by Avinash Kaushik, enhance the learning experience and empower you to achieve consistent, real-world improvements through analytics.