A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Handbook Of CRM: Achieving Excellence In Customer Management
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This handbook provides comprehensive coverage of key concepts in CRM, including explanations, case studies, references, templates, and advice for assessing CRM needs. It is a valuable resource for understanding the principles and applying them to the real world of business.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
In-depth guide to mastering customer relationship strategies.
Who is this book for?
If you're looking to deepen your understanding of customer management, this handbook is a treasure trove. It combines theory with practical case studies and useful templates, making complex concepts accessible and actionable. It’s a great resource whether you're new to CRM or looking to refine your strategy.
