A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Hey, Whipple, Squeeze This: A Guide To Creating Great Ads
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide to crafting impactful advertising campaigns
Who is this book for?
If you're curious about the art and science of creating memorable ads, this book offers a witty and practical perspective. Luke Sullivan dives into real-world examples, making complex ideas accessible while highlighting what makes an ad truly stand out. Whether you're a marketing novice or a seasoned professional, you'll find valuable lessons on balancing creativity and strategy that can inspire your own work.
