A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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How Asia Advertises: The Most Successful Advertising Campaigns in Asia-Pacific and the Marketing Strategies Behind Them
The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia. * The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison. * Divided into 15 specific product or services to cater to a wide variety of marketers.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insights into top Asian advertising campaigns and strategies.
Who is this book for?
If you're interested in marketing and want to understand what makes successful campaigns in Asia stand out, this book offers a fascinating glimpse into the most influential advertising efforts in the region. It showcases a variety of campaigns across different sectors, providing practical insights and inspiration for marketers or anyone curious about Asian consumer culture.
