A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide to understanding effective brand growth strategies.
Who is this book for?
If you're curious about the true mechanics behind marketing success, this book offers evidence-driven insights that challenge common assumptions. It reveals how brands can genuinely grow, explaining the real impact of advertising, price promotions, and loyalty programs, making it a must-read for marketers eager to refine their approach.
