How Star Wars Conquered The Universe: The Past, Present, And Future Of A Multibillion Dollar Franchise

In 1973, a young filmmaker named George Lucas scribbled some notes for a far-fetched space-fantasy epic. More than forty years and $37 billion later, Star Wars-related products outnumber human beings, a growing Stormtrooper army spans the globe, and 'Jediism' has become a religion in its own right. Lucas's own creation has grown into far more than a cinematic classic; it is, quite simply, one of the most lucrative, pivotal, and interactive franchises of all time. Yet incredibly, until now, the complete history of Star Wars - its influences and impact, the controversies it has spawned, its financial growth and long-term prospects - has never been told.