How To Get People To Do Stuff: Master The Art And Science Of Persuasion And Motivation

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large part of everyday life is about getting the people around you to do things. Instead of using tactics that sometimes work and sometimes don't, you can harness the power of psychology and brain science to motivate people to do what you want—sometimes even them wanting to do it themselves.

In this book, you’ll learn the seven drives that motivate: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. Behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive and offers specific strategies to utilize them.