A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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How To Think Like The World's Greatest Marketing Minds
In today's world of colossal consolidation and mega-mergers, business success relies more than ever upon ingenious branding methods, top-notch publicity schemes, and cutting-edge marketing plans to ensure that one's organization stands out above all others. And the icons profiled in this invaluable book of business lessons are the undisputed masters of stand-out marketing. Author Marcia Layton Turner showcases the classic marketing master-plans of our time and lays out a refreshingly practical methodology that can be used by executives and entrepreneurs in any industry who are looking to duplicate the success of such legends as Geoffrey Moore, Phil Knight, and Martha Stewart.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Master marketing strategies from legendary business icons.
Who is this book for?
If you're looking to elevate your marketing skills, this book offers a fascinating peek into the minds of some of the greatest marketing figures. It breaks down their iconic strategies into practical lessons, making complex concepts accessible for entrepreneurs and business leaders alike. You'll find inspiration and actionable ideas to help your brand stand out in today's competitive landscape.
