A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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How to Think Like the World's Greatest New Media Moguls
Noted journalist Dale Buss explores the winning business strategies behind today’s most exciting, outrageous and successful new media projects and personalities. From TheStreet.com’s James Cramer to Michael Robertson of MP3.com, from Craig Kanarick and Jeff Dachis of Razorfish to the editors of The Onion, Slate, Salon, and Suck, Buss provides the inside scoop on how these moguls think about their businesses, how they have influenced, inspired, and scared the heck out of the old media, and how they plan to continue to dominate the business landscape. Features eye-opening anecdotes and memorable quotes from the new media moguls Provides ideas to help readers apply cutting edge strategies to their own businesses
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insight into disruptive media entrepreneurs' innovative minds.
Who is this book for?
If you're interested in the minds behind today's pioneering media companies, this book offers a fascinating look into their strategies and thinking. Buss captures the essence of how these moguls have revolutionized media with bold ideas and unorthodox approaches, making it an inspiring read for anyone eager to understand or emulate such success.
