• Book cover of I-Mode Strategy by Takeshi Natsuno

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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I-Mode Strategy

I-Mode Strategy

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by Takeshi Natsuno
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First introduced in 1999, i-mode was the world's first smartphone for Web browsing. The i-mode wireless data service offers color and video over a variety of handsets. Its mobile computing service enables users to do telephone banking, make airline reservations, conduct stock transactions, send and receive e-mail, play games, access weather reports, and have access to the Internet. It can offer a wide array of websites from internationally known companies such as CNN to very local information.

i-mode Strategy, authored by one of the main architects behind the service, discusses the success story of i-mode to date and offers highly probable future projections for the technology. Written by a highly respected expert in the field, this book is essential for anyone wanting to learn more about NTT DoCoMo's sustainable business model and i-mode strategy.

Details of Book

ISBN13: 9780470851012
ISBN10: 0470851015
Language: English
Publisher: John Wiley & Sons Inc
Publication Year: 2002
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Insight into pioneering mobile internet strategy and innovation.

  • Who is this book for?

    If you're fascinated by the evolution of mobile technology, this book offers a rare behind-the-scenes look at the groundbreaking i-mode service. The author, a key architect behind the project, shares invaluable insights into the strategic thinking and innovation that made i-mode a global pioneer. It's a compelling read for anyone interested in tech history and sustainable business models in the wireless industry.
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