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Iacocca - An Autobiography

Iacocca - An Autobiography

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He's an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.

The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn't get mad, he got even. He led a battle for Chrysler's survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.

In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford's reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn't know how to cash the check.

From the Trade Paperback edition.

Details of Book

ISBN13: 9780553171389
ISBN10: 0553171380
Language: English
Publisher: Bantam Books
Publication Year: 1985
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Inspiring auto industry saga of resilience and leadership.

  • Who is this book for?

    If you're fascinated by American business legends or leadership stories of resilience, this autobiography of Lee Iacocca is a true treasure. It offers an inside look at how one man's grit and strategic vision transformed an industry and saved a company, all told in his candid, straight-talking style. This book is perfect for anyone who admires resilience and bold decision-making.

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